What is a logo?
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). Sometimes they have both a graphic and a wordmark.
Why professional logo is so important?
For home-based and service-based businesses like consulting, coaching, independent real estate, freelancing, etc., it is even more imperative that you invest in branding because you can’t bank on a good location or foot traffic to draw in customers. Conversely, if you do not invest in branding but you are charging premium prices, this causes misaligned customer expectations.
Whether you own a small business or big established business or you have just started, having a professional logo is rewarding on many levels. It builds trust, increases awareness, creates an emotional attachment – and ultimately, can deliver new customers. The style of your logo can show personality and actually attract the type of customers you are looking for.
Starting a new business?
So now a days lot of new entrepreneurs decide to start a new venture and get out to printing shop or vista print and purchase 1,000 business cards from a generic template. I know this is natural response to your excitement! but have you set back and through what impression your client get When starting a small business, it can be very tempting to skip the first step of logo design and branding. Why? Because it costs money and takes time, of course! Understood. Not everyone has a bunch of start-up capital or deep pockets. And no one who is starting their own business can say they have loads of spare time. Believe me, we get it.
So how much it cost?
Here is the guide for price point base on where you getting the design services from. if you are looking to hire:
- student/offshore designer they charge $10-$30/hour,
- professional freelancer will charge from $30-$100/hour,
- expert consultant can cost $50-$200/hour and
- design company/agency usually charge $75-$150/hour
Is your business having a bit of an identity crisis?
Do you feel your target audience don’t relate to what you have to offer? Want to find new clients, build existing relationships and ensure your business stands out from the competition? So, your logo should be a snapshot of what your business is all about, and as it’s likely to be the first impression your potential customer has it’s crucial to communicate your brand values from the start.