Every designer or design company has their own design process which they follow with a client to achieve the desired result. Below you can find industry standard design process which I follow for my design projects.
The Design Brief
To start with any project, it is very important for me to understand the project. What is the end goal for this and what are your expectations. Therefore, I have compiled the bunch of questions to identify the need of my client, to help them to achieve the desired result.
Research and Braninstorming
I always spend some time reviewing client information, and base on that I do my own research for the project. I closely look at your competitors, market trends, product/service differentiators, the future, the current brand before moving to the brainstorming phase.
Sketching is the best to start, which really helps me to find the possible directions to communicated the client goals. The best sketches / idea are then eventually be executed on the design software, but the point is to explore every possible direction before choosing the most effective idea. You can see some design portfolio which contain initial sketches / drawing ideas.
Rendering and Presentation
Normally one or two best / strong sketched idea are digitized on the designing software. Then, I create a presentation for a client to show the best option which works in the context of the client brief. The presentation is usually sent via email providing JPG/PDF file which is easy to open on any device. Now it’s over to the client to consider the designs and prepare feedback based upon how the ideas fulfills the design brief.
REVISION & FINISHING TOUCHES
Following client review, I’ll either finalize the project or make any necessary revisions which we agreed upon. I Aim to create a design that works for my client to communicated their message to their customer.
Base on the final selection and approval of my client. An artwork prepared in the different file format for the design project and it is supplied via email and/or made available for download via dropbox link.
What I offer doesn’t end once the project is complete. Any design-related questions are welcome, I’m here to answer them. If you have any questions about how I work, feel free to ask.
Hope this generalized process will help to understand the design process.