Category Archives: Graphic Design

How to identify a professional logo designer? Or how to find a logo designer who is a good fit for your project? This question may come to your mind when you are thinking to brand/market your business. With all the (…)

For any business, the logo is one of the foundational pieces for branding. Having a custom logo design can help create a strong brand identity and create loyal consumers. Many people think designing a logo a very easy and simple job (…)

When a client works with a graphic design agency, instead of a freelance graphic designer, the choice can offer many benefits, but it’s not a one-way street. Here I outline the advantages of relationships with one over the other. As every (…)

New Delhi based graphic designer Akshar Pathak noticed that while Indians use and love several international brands, we take some creative liberties when it comes to pronouncing their names. So he took it upon himself to redesign their ads and (…)

I found some really good Ad Campaigns on Ramadan Kareem,  Ramaban Mubarak :)    

Let’s talk about the using type to design a logo identity which also know as the wordmark or letter mark logos. Companies of all industries used type base logos and designing them is distinct letter styles.  These logos are normally (…)

For a logo to be effective, it should be kept in mind that the logo should be distinctive, well-researched and appropriate for the company’s needs, goals, practical, simple, easily-remembered and most especially, it should convey the company’s intended message and essence. (…)

Haunting the thoughts of thousands of small businesses and start-ups: Why is freelance graphic design so expensive?  As a designer, most of the clients I have/had understood the value of my work. But in developing world, the field of graphic design (…)